Introduction to business

dc.contributor.author	Gitman, Lawrence J.
dc.contributor.author	McDaniel, Carl
dc.contributor.author	Shah, Amit J.
dc.contributor.other	Reece, Monique
dc.contributor.other	Koffel, Linda
dc.contributor.other	Talsma, Bethann
dc.contributor.other	Hyatt, James C.
dc.date.issued	2018
dc.identifier.isbn	1-947172-55-7
dc.identifier.isbn	978-1-947172-55-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11923
dc.description.abstract	This book covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
dc.format	731 p. : ill.
dc.language.iso	en
dc.publisher	OpenStax
dc.subject	Business
dc.title	Introduction to business
dc.type	Book