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Structure, audience and soft power in East Asian pop culture
(Hong Kong University Press, 2012)Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of ... -
Global public relations : spanning borders, spanning cultures
(Routledge, 2009)This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and ... -
The basics of media writing : a strategic approach
(SAGE Publications, 2018)This book helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media ... -
Asian popular culture : the global (dis)continuity
(Routledge, 2013)"Examines two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization, ... -
Write like a PR pro : why writing is still crucial in a digital and visual world
(The Ohio State University, 2017)Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas ...
