Ngành Quan hệ công chúng tích hợp: Recent submissions

Now showing items 11-14 of 14

    • Routledge handbook of East Asian popular culture 

      Iwabuchi, Koichi (editor); Tsai, Eva (editor); Berry, Chris (editor) (Routledge, 2017)
      As East Asian popular culture becomes a global force, it is increasingly important for us to understand the characteristics of contemporary East Asian popular culture, and in particular its transnational nature. In this ...

    • Media and communication research methods : an introduction to qualitative and quantitative approaches 

      Berger, Arthur Asa (SAGE Publications, 2016)
      This book is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, ...

    • Introduction to business 

      Gitman, Lawrence J.; McDaniel, Carl; Shah, Amit J. (OpenStax, 2018)
      This book covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, ...

    • Perspectives on family communication 

      Turner, Lynn H.; West, Richard (McGraw-Hill, 2018)
      Emphasizing the role that communication plays in both creating and solving family issues, Perspectives on Family Communication thoroughly reflects the explosion of research literature in the area of family communication. ...