Browsing Ngành Quan hệ công chúng tích hợp by Issue Date
Now showing items 1-14 of 14
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Global public relations : spanning borders, spanning cultures
(Routledge, 2009)This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and ... -
Structure, audience and soft power in East Asian pop culture
(Hong Kong University Press, 2012)Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of ... -
Asian popular culture : the global (dis)continuity
(Routledge, 2013)"Examines two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization, ... -
Ongoing crisis communication : planning, managing, and responding
(SAGE Publications, 2015)This book provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management ... -
Media and communication research methods : an introduction to qualitative and quantitative approaches
(SAGE Publications, 2016)This book is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, ... -
Write like a PR pro : why writing is still crucial in a digital and visual world
(The Ohio State University, 2017)Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas ... -
The SAGE handbook of social media research methods
(SAGE reference, 2017)"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data,' from the formulation of research questions to ... -
Routledge handbook of East Asian popular culture
(Routledge, 2017)As East Asian popular culture becomes a global force, it is increasingly important for us to understand the characteristics of contemporary East Asian popular culture, and in particular its transnational nature. In this ... -
The basics of media writing : a strategic approach
(SAGE Publications, 2018)This book helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media ... -
Present-day corporate communication : a practice-oriented, state-of-the-art guide
(Springer, 2018)This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ... -
Introduction to business
(OpenStax, 2018)This book covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, ... -
Perspectives on family communication
(McGraw-Hill, 2018)Emphasizing the role that communication plays in both creating and solving family issues, Perspectives on Family Communication thoroughly reflects the explosion of research literature in the area of family communication. ... -
Công tác xã hội nhập môn
(Trường Đại học Mở Tp. HCM, [K.xđ.])
