How to measure digital marketing : metrics for assessing impact and designing success

dc.contributor.author	Flores, Laurent
dc.date.issued	2014
dc.identifier.isbn	978-1-137-34069-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11870
dc.description.abstract	This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
dc.format	xvi, 255 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.subject	Internet marketing
dc.subject	Webometrics
dc.title	How to measure digital marketing : metrics for assessing impact and designing success
dc.type	Book