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dc.contributor.authorMcQuail, Denis
dc.contributor.authorDeuze, Mark
dc.date.issued2020
dc.identifier.isbn978-1-4739-0250-3
dc.identifier.isbn978-1-4739-0251-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11729
dc.description.abstractAn increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; Further discussion of the ethics of media and mass communication in all chapters; Inclusion of a diverse and global range of voices, histories and examples from across the field; More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games. New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
dc.formatx, 672 p. : ill.
dc.language.isoen
dc.publisherSAGE Publications Ltd
dc.subjectMass media
dc.titleMcQuail's media & mass communication theory
dc.typeBook
dc.description.version7th edition


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