Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorWheelen, Thomas L.
dc.contributor.authorHunger, J. David
dc.contributor.authorHoffman, Alan N.
dc.contributor.authorBamford, Charles E.
dc.date.issued2018
dc.identifier.isbn1-292-21548-8
dc.identifier.isbn978-1-292-21548-8
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11688
dc.description.abstractThis book ,15th edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
dc.format838 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectStrategic management
dc.subjectStrategic planning
dc.subjectBusiness policy
dc.titleStrategic management and business policy : globalization, innovation, and sustainability
dc.typeBook
dc.description.version15th edition (global edition)


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Hiển thị biểu ghi dạng vắn tắt