Strategic management and business policy : globalization, innovation, and sustainability

dc.contributor.author	Wheelen, Thomas L.
dc.contributor.author	Hunger, J. David
dc.contributor.author	Hoffman, Alan N.
dc.contributor.author	Bamford, Charles E.
dc.date.issued	2018
dc.identifier.isbn	1-292-21548-8
dc.identifier.isbn	978-1-292-21548-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11688
dc.description.abstract	This book ,15th edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
dc.format	838 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Strategic management
dc.subject	Strategic planning
dc.subject	Business policy
dc.title	Strategic management and business policy : globalization, innovation, and sustainability
dc.type	Book
dc.description.version	15th edition (global edition)