Practical management science

dc.contributor.author	Winston, Wayne L.
dc.contributor.author	Albright, S. Christian
dc.date.issued	2019
dc.identifier.isbn	978-1-337-40665-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11676
dc.description.abstract	This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
dc.format	xvi, 824 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Management science
dc.subject	Electronic spreadsheets
dc.subject	Mathematical models
dc.subject	Computer simulation
dc.subject	Software
dc.title	Practical management science
dc.type	Book
dc.description.version	6th edition