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dc.contributor.authorWinston, Wayne L.
dc.contributor.authorAlbright, S. Christian
dc.date.issued2019
dc.identifier.isbn978-1-337-40665-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11676
dc.description.abstractThis book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
dc.formatxvi, 824 p. : ill.
dc.language.isoen
dc.publisherCengage Learning
dc.subjectManagement science
dc.subjectElectronic spreadsheets
dc.subjectMathematical models
dc.subjectComputer simulation
dc.subjectSoftware
dc.titlePractical management science
dc.typeBook
dc.description.version6th edition


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