Browsing Bộ môn Kinh tế thể thao by Issue Date

Now showing items 1-20 of 20

    • Sports marketing and the psychology of marketing communication 

      Kahle, Lynn R. (editor); Riley, Chris (editor) (Lawrence Erlbaum Associates, Inc., 2004)
      This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several ...

    • Sport and exercise psychology : topics in applied psychology 

      Lane, Andrew M. (Hodder Education, 2008)
      The book introduces the undergraduate psychology student to both academic and professional aspects of Sport and Exercise Psychology. It uses up to date research evidence, established theory and a variety of activities that ...

    • Understanding sports coaching : the social, cultural and pedagogical foundations of coaching practice 

      Cassidy, Tania; Jones, Robyn; Potrac, Paul (Routledge, 2009)
      This book offers an innovative introduction to the theory and practice of sports coaching, highlighting the social, cultural and pedagogical concepts underpinning good coaching practice. Now in a fully revised and updated ...

    • Sport club management 

      Robinson, Matthew J. (Human Kinetics, 2010)
      This book provides administrators, managers, and coaches with the background and examples necessary for running a sport club by considering its unique demands. With this outstanding guide, leaders have the tools to develop ...

    • Ready, set, go! the start-up guide for opening, remodeling & running a successful beauty salon 

      Grissler, Jeff; Ryant, Eric (Ready Set Go Publishing, LLC, 2011)
      Finally! A book that helps salon owners to open, remodel, and run a successful business!! Put your dreams of owning or remodeling a salon on the success track and learn operational tactics that would otherwise take you ...

    • Contemporary club management 

      Perdue, Joe (editor); Koenigsfeld, Jason (editor) (American Hotel & Lodging Educational Institute, 2013)
      This book introduces students to the complex world of private club management. Chapter contributors are hospitality educators and others with expertise in the areas of club management and facilities. The third edition ...

    • Principles and foundations of health promotion and education 

      Cottrell, Randall R.; Girvan, James T.; McKenzie, James F. (Pearson, 2014)
      This book connects you to research, resources, and practitioners in health education/promotion while providing a solid foundation in the history, philosophy, theory, and ethics of health education. This text continues to ...

    • The sports strategist : developing leaders for a high-performance industry 

      Rein, Irving; Shields, Ben; Grossman, Adam (Oxford University Press, 2015)
      In this book, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists ...

    • Sport business analytics : using data to increase revenue and improve operational efficiency 

      Harrison, C. Keith; Bukstein, Scott (CRC Press, 2017)
      This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...

    • Franchise bible : how to buy a franchise or franchise your own business 

      Grossmann, Rick; Katz Esq., Michael J. (Entrepreneur Press, 2017)
      "This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent ...

    • Sport entrepreneurship : developing and sustaining an entrepreneurial sports culture 

      Ratten, Vanessa (Springer, 2018)
      This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded ...

    • Strategic integrated marketing communications 

      Percy, Larry (Routledge, 2018)
      "With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities ...

    • Principles and labs for fitness and wellness 

      Hoeger, Werner W. K.; Hoeger, Sharon A.; Fawson, Amber L.; Hoeger, Cherie I. (Cengage Learning, 2018)
      This book challenges you to meet your personal fitness and wellness goals, and shows you how to inspire others to do the same. This includes behavior modification techniques through sensible approaches and a strong focus ...

    • Contemporary sport management 

      Pedersen, Paul M. (editor); Thibault, Lucie (editor) (Human Kinetics, 2019)
      This book returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. Its offers ...

    • Principles and practice of sport management 

      Masteralexis, Lisa P.; Barr, Carol A.; Hums, Mary A. (Jones & Bartlett Learning, 2019)
      This book provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of the Sixth ...

    • Nutrition for sport and exercise 

      Dunford, Marie; Doyle, J. Andrew (Cengage Learning, 2019)
      This book emphasizes the scientific basis for sports nutrition recommendations and highlights current research studies of trained athletes. The text helps you translate current nutrition recommendations and guidelines into ...

    • Health the basics 

      Donatelle, Rebecca J. (Pearson, 2019)
      This book aligns well-researched health information with current real-world topics that have the greatest impact on students’’ lives to keep them hooked on learning and living well. The 13th edition integrates mindfulness ...

    • Sponsorship in marketing : effective partnerships in sports, arts and events 

      Cornwell, T. Bettina (Routledge, 2020)
      "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...

    • Injury and health risk management in sports : a guide to decision making 

      Krutsch, Werner (editor); Mayr, Hermann O. (editor); Musahl, Volker (editor) (Springer, 2020)
      This book is a comprehensive source of information and guidance on health risk management and medical care across the entire range of sports, in athletes of all ages and ability. General health aspects, injury prevention, ...

    • Managing sports facilities 

      Fried, Gil; Kastel, Matthew (Human Kinetics, 2021)
      This book, 4th edition with web study guide, merges the historical and theoretical foundations of the sport facility industry with real-world challenges and insights to create an engaging, modern guide for effective sport ...