Sales management: shaping future sales leaders
dc.contributor.author | Tanner, John F. | |
dc.contributor.author | Honeycutt, Earl D. | |
dc.contributor.author | Erffmeyer, Robert | |
dc.date.issued | 2014 | |
dc.identifier.isbn | 1-292-02345-7 | |
dc.identifier.isbn | 978-1-292-02345-8 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11565 | |
dc.description.abstract | For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities. | |
dc.format | ii, 452 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Pearson | |
dc.subject | Sales management | |
dc.subject | Selling | |
dc.subject | Case studies | |
dc.title | Sales management: shaping future sales leaders | |
dc.type | Book | |
dc.description.version | 1st edition (Pearson new international edition) |
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20. Selling - Retail [40]
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Bộ môn Marketing [96]