Public relations : writing and media techniques

dc.contributor.author	Wilcox, Dennis L.
dc.contributor.author	Reber, Bryan H.
dc.date.issued	2014
dc.identifier.isbn	1-292-04073-4
dc.identifier.isbn	978-1-292-04073-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11027
dc.description.abstract	The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
dc.format	ii, 462 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Public relations
dc.subject	United States
dc.title	Public relations : writing and media techniques
dc.type	Book