E-marketing

dc.contributor.author	Strauss, Judy
dc.contributor.author	Frost, Raymond
dc.date.issued	2014
dc.identifier.isbn	0-13-295344-7
dc.identifier.isbn	978-0-13-295344-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10976
dc.description.abstract	This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.
dc.format	496 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Internet marketing
dc.title	E-marketing
dc.type	Book
dc.description.version	7th edition (International edition)