Motivating more individual investors to emerging stock markets: the case of Vietnam

Abstract

The study proposes solutions on attracting more individual investors to participate at Vietnam stock market. The study employs qualitative and quantitative approaches including indepth interviews with 8 investors in Ho Chi Minh City and Ha Noi Capital, who each have 10 years of experience in investing stocks in Vietnam; a group discussion to 6 brokerage managers working for top securities corporations; and a survey of 200 individual investors trading at Vietnam stock market. The results obtained helped the authors to develop detailed recommendations for the related public institutions, securities corporations and individual investors.