Innovative marketing communications : strategies for the events industry

dc.contributor.author	Masterman, Guy
dc.contributor.author	Wood, Emma H.
dc.date.issued	2005
dc.identifier.isbn	0-7506-6361-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10550
dc.description.abstract	This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
dc.format	xxi, 322 p. : ill.
dc.language.iso	en
dc.publisher	Elsevier
dc.relation.ispartofseries	Events management series
dc.subject	Special events
dc.subject	Marketing
dc.subject	Management
dc.title	Innovative marketing communications : strategies for the events industry
dc.type	Book