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dc.contributor.authorHitt, Michael A.
dc.contributor.authorIreland, R. Duane
dc.contributor.authorHoskisson, Robert E.
dc.date.issued2011
dc.identifier.isbn0-538-75309-9
dc.identifier.isbn978-0-538-75309-8
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10299
dc.description.abstractIntroduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's this book, 9e provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies.
dc.formatxxii, 402 p. : ill.
dc.language.isoen
dc.publisherCengage Learning
dc.subjectStrategic management
dc.subjectStrategic planning
dc.subjectIndustrial management
dc.titleStrategic management : competitiveness & globalization : concepts
dc.typeBook
dc.description.version9th edition


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Hiển thị biểu ghi dạng vắn tắt