Strategic sports event management : olympic edition

dc.contributor.author	Masterman, Guy
dc.date.issued	2009
dc.identifier.isbn	978-1-85617-523-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10203
dc.description	xxii, 354 p. : ill.
dc.description.abstract	This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term.
dc.language.iso	en
dc.publisher	Butterworth-Heinemann is an imprint of Elsevier
dc.subject	Eevent management
dc.subject.other	Sport management
dc.title	Strategic sports event management : olympic edition
dc.type	Book
dc.description.version	2nd edition