Ten deadly marketing sins : signs and solutions

dc.contributor.author	Kotler, Philip
dc.date.issued	2004
dc.identifier.isbn	0-471-65022-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10013
dc.description	viii, 152 p.
dc.description.abstract	Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing
dc.title	Ten deadly marketing sins : signs and solutions
dc.title.alternative	10 deadly marketing sins
dc.type	Book