Browsing by Subject "New products"
Now showing items 1-20 of 21
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Accelerating new food product design and development
(Wiley-Blackwell, 2017)This book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry ... -
An integrated approach to new food product development
(CRC Press, 2009) -
Case studies in food product development
(Woodhead Publishing Ltd, 2008)Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on ... -
Entrepreneurial marketing : an effectual approach
(Routledge, 2017)How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. ... -
Entrepreneurial marketing : how to develop customer demand
(Routledge, 2022)How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. ... -
Food product development
(CRC Press, 2001) -
Food product development based on experience
(Iowa State Press, 2002) -
Handbook of new product development management
(Elsevier, 2008)All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to ... -
Managing product development
(Oxford University Press, 1996)This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different ... -
Marketing in customer technology environments : prospective customers and magical worlds
(Emerald Group Publishing Limited, 2020)With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing ... -
New food product development : from concept to marketplace
(CRC Press, 2011)This book describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food ... -
New product development : from initial idea to product management
(Butterworth-Heinemann, 2003)This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product ... -
New products management
(McGraw-Hill, 2021)"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ... -
New products management
(McGraw-Hill, 2015)Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ... -
Product design and development
(McGraw-Hill, 2016) -
Product development and design for manufacturing : a collaborative approach to producibility and reliablity
(Marcel Dekker, Inc., 2001)Outlines best practices and demonstrates how to desgin in quality for successful development of hardware and software products. Offers systematic applications failored to particular market environments. Discusses Internet ... -
Project management in new product development
(McGraw-Hill, 2008)Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. ... -
Strategic management of technological innovation
(McGraw-Hill, 2017) -
The fundamentals of product design
(AVA Publishing SA, 2009) -
The management of technology and innovation : a strategic approach
(South-Western, Cengage Learning, 2011)This book explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural ...
