Duyệt theo Chủ đề "Planning"
Đang hiển thị mục 1-20 trong tổng 28
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Corporate risk management for international business
(Springer, 2017)This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities ... -
Digital business models : concepts, models, and the alphabet case study
(Springer, 2019)The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices ... -
Essential guide to marketing planning
(Pearson, 2017)Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive ... -
Event management : for tourism, cultural, business, and sporting events
(Prentice Hall, 2005)From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also ... -
Event management and sustainability
(CABI, 2009)Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable ... -
Event planning : ethics and etiquette : a principled approach to the business of special event management
(Wiley, 2003)This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ... -
Events and sustainability
(Routledge, 2015)This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration ... -
Foundations of menu planning
(Pearson, 2018)This book guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices ... -
Global business strategies in crisis : strategic thinking and development
(Springer, 2017)As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ... -
Global entrepreneurial trends in the tourism and hospitality industry
(IGI Global, 2020)This book is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, ... -
Global meetings and exhibitions
(John Wiley & Sons, Inc., 2007)This book is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete ... -
Guerrilla marketing remix : the best of guerrilla marketing
(Entrepreneur Press, 2011)Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book ... -
Hotel design, planning, and development
(W.W. Norton, 2001)The book discusses the latest trends from guestrooms perched atop ultra-tall mixed-use towers to lavish desert villas shaded by high-rise structures to exotically themed resorts rising out of pristine tropical island waters. ... -
Knowledge solutions : tools, methods, and approaches to drive organizational performance
(Springer Open, 2017)This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge ... -
Lands transport : the practitioner's definitive guide
(Straits Times Press, 2013) -
Managing critical incidents and large-scale event security
(CRC Press, 2017)Nuñez and Vendrell aim to provide the most current and effective resources for managing special events and critical incidents. Their book relies heavily on case studies and after action reports that examine the lessons ... -
Media programming : strategies and practices
(Cengage Learning, 2013)Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ... -
Planning and management of meetings, expositions, events and conventions
(Pearson, 2015)This is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and ... -
Professional event coordination
(Wiley, 2004)A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, ...
