The polarity effect of evaluative language

dc.contributor.authorBaumgartner, Lucien
dc.contributor.authorWillemsen, Pascale
dc.contributor.authorReuter, Kevin
dc.date.accessioned2023-12-30T05:11:20Z
dc.date.available2023-12-30T05:11:20Z
dc.date.issued2022
dc.description.abstractRecent research on thick terms like “rude” and “friendly” has revealed a polarity effect, according to which the evaluative content of positive thick terms like “friendly” and “coura geous” can be more easily canceled than the evaluative content of negative terms like “rude” and “selfish”. In this paper, we study the polarity effect in greater detail. We first demonstrate that the polarity effect is insensitive to manip ulations of embeddings (Study 1). Second, we show that the effect occurs not only for thick terms but also for thin terms such as “good” or “bad” (Study 2). We conclude that the polarity effect indicates a pervasive asymmetry between positive and negative evaluative terms.vi
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/14760
dc.language.isoenvi
dc.publisherTaylor & Francisvi
dc.subjectPolarity effect; thick terms; thin terms; evaluative language; moral judgments; praise & blamevi
dc.titleThe polarity effect of evaluative languagevi
dc.typeArticlevi

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