Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior
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Date
2006
Authors
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Journal ISSN
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Publisher
Springer link
Abstract
ccurate personal information provision is one of the most important determi-
nants of the commercial development of the Web. However, consumers are usually reluctant
to provide personal information or tend to provide false information online because of their
concern about privacy violation risks. We employ a 2 × 2 × 2 experimental design to ex-
amine the effects of reputation, privacy notices, and rewards on online consumer behavior
in volunteering two types of personal information on the Internet: demographic information
and personally identifiable information. We discuss the theoretical and practical implications
of the findings.
Description
14p
Keywords
Consumer personal information, Privacy, Reputation, Privacy notices, Reward