Towards a lifestyle experience: A phenomenological conceptualization and scale development in the hotel context
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
The topic of lifestyle has attracted interest both in service providers and marketing researchers. To better un
derstand lifestyle experience, study 1 adopts a phenomenological approach to conceptualize lifestyle experience that is generated within consumers in a hotel setting. It is discovered that sense of community and culture is the spirit of a lifestyle experience that lives up to its name. In addition, it is uncovered that lifestyle experiences essentially meets consumer’s higher-ordered psychological social needs. Studies 2, 3, and 4 demonstrate the development of a scale, LHEI—Lifestyle Hotel Experience Index, that captures consumer’s lifestyle hotel expe rience. Such scale can be easily adapted to measure lifestyle experiences in other contexts. This paper contributes to current research by conceptualizing and quantifying the novel lifestyle experience. It contributes to the in dustry as a wakeup call for more sustainable and consumer-centric strategies in value co-creation.
Description
Tourism Management 87 (2021) 104388
Keywords
Lifestyle marketing: lifestyle experience, phenomenology: scale development