Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection
| dc.contributor.author | Kini, Archana Nayak | |
| dc.contributor.author | Savitha, Basri | |
| dc.contributor.author | Hawaldar, Iqbal Thonse | |
| dc.date.accessioned | 2024-08-30T10:23:56Z | |
| dc.date.available | 2024-08-30T10:23:56Z | |
| dc.date.issued | 2024 | |
| dc.description.tableofcontents | Journal of Open Innovation: Technology, Market, and Complexity, Vol. 10, 2024; P. 1-9 https://doi.org/10.1016/j.joitmc.2024.100240 | vi |
| dc.identifier.issn | 2199-8531 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/15708 | |
| dc.language.iso | en | vi |
| dc.publisher | Elsevier | vi |
| dc.subject | Self-concept | vi |
| dc.subject | FinTech | vi |
| dc.subject | Self-brand connection | vi |
| dc.subject | Relationship quality | vi |
| dc.subject | Customer engagement behavior | vi |
| dc.subject | Loyalty | vi |
| dc.title | Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection | vi |
| dc.type | Article | vi |
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