Fake news or true lies? Reflections about problematic contents in marketing

dc.contributor.author	Di Domenico, Giandomenico
dc.contributor.author	Visentin, Marco
dc.date.accessioned	2023-12-15T01:05:41Z
dc.date.available	2023-12-15T01:05:41Z
dc.date.issued	2020
dc.description.abstract	Abstract Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information.	vi
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14600
dc.language.iso	en	vi
dc.publisher	SAGE Open	vi
dc.relation.ispartofseries	International Journal of Market Research 2020,;Vol. 62(4) 409–417
dc.subject	marketing	vi
dc.subject	fake news	vi
dc.subject	literature review	vi
dc.subject	social media	vi
dc.title	Fake news or true lies? Reflections about problematic contents in marketing	vi
dc.type	Article	vi

Files

Now showing 1 - 1 of 1

Name:: Fake news or true lies Reflections about problematic contents in marketing.pdf
Size:: 159.89 KB
Format:: Adobe Portable Document Format
Description:

Now showing 1 - 1 of 1