Consumer behavior & marketing strategy

dc.contributor.author	Peter, J. Paul
dc.contributor.author	Olson, Jerry C.
dc.date.issued	2010
dc.identifier.isbn	978-0-07-340476-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9988
dc.description.abstract	This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
dc.format	xix, 554 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Consumer behavior
dc.subject	Marketing
dc.title	Consumer behavior & marketing strategy
dc.type	Book
dc.description.version	9th edition