The cultural dimension of international business

dc.contributor.author	Ferraro, Gary P.
dc.date.issued	2006
dc.identifier.isbn	0-13-192767-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9749
dc.description.abstract	Dealing with issues connected with the anthropology of business, international business, applied anthropology, international marketing, and international management, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.
dc.format	viii, 212 p. : ill.
dc.language.iso	en
dc.publisher	Prentice Hall
dc.subject	International business enterprises
dc.subject	Intercultural communication
dc.subject	Technical assistance
dc.title	The cultural dimension of international business
dc.type	Book
dc.description.version	5th edition