Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorSpinelli, Stephen
dc.contributor.authorRosenberg, Robert
dc.contributor.authorBirley, Sue
dc.date.issued2004
dc.identifier.isbn0-13-009717-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9726
dc.description.abstractThis book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.
dc.formatxviii, 234 p. : ill., tables
dc.language.isoen
dc.publisherPrentice Hall PTR
dc.subjectFranchises (Retail trade)
dc.titleFranchising : pathway to wealth creation
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt