Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorBudelmann, Kevin
dc.contributor.authorKim, Yang
dc.contributor.authorWozniak, Curt
dc.date.issued2010
dc.identifier.isbn978-1-59253-578-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9525
dc.description.abstractDesign terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
dc.format208 p. : ill. (chiefly col.)
dc.language.isoen
dc.publisherRockport Publishers, Inc.
dc.subjectLogos (Symbols)
dc.subjectDesign
dc.subjectIndustrial design coordination
dc.titleBrand identity essentials : 100 principles for designing logos and building brands
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt