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dc.contributor.authorTraubhaar, Joseph D.
dc.contributor.authorLaRose, Robert
dc.contributor.authorDavenport, Lucinda
dc.date.issued2012
dc.identifier.isbn978-1-4390-8257-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9435
dc.description.abstractThis book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
dc.formatxiv, 568 p. : ill.
dc.language.isoen
dc.publisherCengage Learning
dc.subjectTelecommunication
dc.subjectInformation technology
dc.subjectMass media
dc.subjectUnited States
dc.titleMedia now : understanding media, culture, and technology
dc.typeBook
dc.description.version7th edition


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