E-retailing

dc.contributor.author	Dennis, Charles E.
dc.contributor.author	Fenech, Tino
dc.contributor.author	Merrilees, Bill
dc.date.issued	2004
dc.identifier.isbn	0-203-45852-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9369
dc.description	xvii, 295 p. : ill.
dc.description.abstract	This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject.
dc.format	xvii, 295 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Retail trade
dc.subject.other	Internet marketing
dc.subject.other	Electronic commerce
dc.subject.other	Teleshopping
dc.subject.other	Computer network resources
dc.title	E-retailing
dc.type	Book