Cases to accompany contemporary strategy analysis

dc.contributor.author	Grant, Robert M.
dc.date.issued	2005
dc.identifier.isbn	1-4051-2408-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9165
dc.description.abstract	The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
dc.format	xii, 378 p. : ill.
dc.language.iso	en
dc.publisher	Blackwell Publishing
dc.subject	Business
dc.subject	Strategic planning
dc.subject	Decision making
dc.subject	Case studies
dc.title	Cases to accompany contemporary strategy analysis
dc.type	Book
dc.description.version	5th edition