Socio-economic perspectives on consumer engagement and buying behavior

dc.contributor.author	Kaufmann, Hans Ruediger
dc.contributor.author	Panni, Mohammad Fateh Ali Khan
dc.date.issued	2017
dc.identifier.isbn	978-1-5225-2140-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9118
dc.description	xx, 420 p. : ill.
dc.description.abstract	"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products" Provided by publisher.
dc.language.iso	en
dc.publisher	IGI Global
dc.subject	Electronic commerce
dc.subject.other	Consumer behavior
dc.subject.other	Customer relations
dc.title	Socio-economic perspectives on consumer engagement and buying behavior
dc.type	Book