Design thinking for entrepreneurs and small businesses : putting the power of design to work

dc.contributor.author	Ingle, Beverly Rudkin
dc.date.issued	2014
dc.identifier.isbn	978-1-4302-6182-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9101
dc.description	xvi, 152 p. : ill.
dc.description.abstract	This book offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable; How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively; How to use design thinking to identify and achieve your business goals and create new business models; How to create revenue-boosting new products and services using design thinking; How to improve the customer/user experience to create more loyal, profitable customers.
dc.language.iso	en
dc.publisher	Apress
dc.subject	Small businesses
dc.subject.other	Entrepreneurs
dc.subject.other	Design thinking
dc.title	Design thinking for entrepreneurs and small businesses : putting the power of design to work
dc.type	Book