| dc.description.abstract | This book offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable; How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively; How to use design thinking to identify and achieve your business goals and create new business models; How to create revenue-boosting new products and services using design thinking; How to improve the customer/user experience to create more loyal, profitable customers. | |
