Contemporary strategy analysis

dc.contributor.author	Grant, Robert M.
dc.date.issued	2010
dc.identifier.isbn	978-0-470-74710-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9083
dc.description.abstract	This book builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.Updates for the 7th Edition:An improved focus on strategy implementation, including additional content.Case material substantially enhanced including new cases form a variety of industries.More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.Several of the longer chapters shortened or split into two to further improve readability.
dc.format	xv, 499 p. : ill.
dc.language.iso	en
dc.publisher	Wiley
dc.subject	Business
dc.subject	Strategic planning
dc.title	Contemporary strategy analysis
dc.type	Book
dc.description.version	7th edition