Designing brand identity : an essential guide for the whole branding team

dc.contributor.author	Wheeler, Alina
dc.date.issued	2013
dc.identifier.isbn	978-1-118-46501-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9020
dc.description.abstract	This book offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
dc.format	x, 326 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Branding (Marketing)
dc.subject	Brand name products
dc.subject	Advertising
dc.subject	Trademarks
dc.subject	Design
dc.title	Designing brand identity : an essential guide for the whole branding team
dc.type	Book
dc.description.version	4th edition