Bộ môn Quản trị truyền thông: Recent submissions

Now showing items 6-10 of 27

    • Radio production 

      McLeish, Robert (Elsevier Inc., 2005)
      This book is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms.

    • Selling today : partnering to create value 

      Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.; Goyal, Anita (Pearson, 2014)
      This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ...

    • The complete film production handbook 

      Honthaner, Eve Light (Focal Press is an imprint of Elsevier, 2010)
      This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need ...

    • Media now : understanding media, culture, and technology 

      Traubhaar, Joseph D.; LaRose, Robert; Davenport, Lucinda (Cengage Learning, 2012)
      This book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you ...

    • Media programming : strategies and practices 

      Eastman, Susan Tyler; Ferguson, Douglas A. (Cengage Learning, 2013)
      Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...