Bộ môn Quản trị truyền thông: Recent submissions
Now showing items 21-25 of 27
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Television production handbook
(Thomas Wadsworth, 2006) -
Teaching youth media : a critical guide to literacy, video production & social change
(Teachers College Press, 2003)This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Describes the changes schools and after-school programs need to make in order to create a ... -
Programming for TV, radio, and the Internet : strategy, development, and evaluation
(Focal Press, 2005)Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience ... -
The complete project management methodology and toolkit
(CRC Press, 2010)The book describes the Project PRISMTM Project Management Methodology, an innovative, matrix-based approach to conducting project management that introduces relevant concepts, practices, and tools in an effective project ... -
Selling today : creating customer value
(Prentice Hall, 2012)
