Duyệt Bộ môn Thiết kế đồ họa theo Chủ đề "Advertising"
Đang hiển thị mục 1-6 trong tổng 6
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Designing brand identity : an essential guide for the whole branding team
(John Wiley & Sons, Inc., 2013)This book offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, ... -
How to get ideas
(Berrett-Koehler Publishers, Inc., 2007) -
Ogilvy on advertising
(Vintage Books, 1983) -
Ogilvy on advertising in the digital age
(Bloomsbury, 2018)"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives ... -
Tested advertising methods
(Prentice Hall, 1997)Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into ...
