E-business and e-commerce management : strategy, implementation and practice

dc.contributor.author	Chaffey, Dave
dc.date.issued	2011
dc.identifier.isbn	978-0-273-75201-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8619
dc.description.abstract	This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. This text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
dc.format	xxxi, 733 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Electronic commerce
dc.subject	Business enterprises
dc.subject	Computer networks
dc.title	E-business and e-commerce management : strategy, implementation and practice
dc.type	Book
dc.description.version	5th edition