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dc.contributor.authorHill, Charles W. L.
dc.date.issued2013
dc.identifier.isbn978-0-07-802924-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8618
dc.description.abstractIn writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill’s book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
dc.formatxxxi, 716 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectInternational business enterprises
dc.subjectCompetition, International
dc.subjectManagement
dc.titleInternational business : competing in the global marketplace
dc.typeBook
dc.description.version9th edition


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