Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorTurban, Efraim
dc.contributor.authorKing, David
dc.contributor.authorLee, Jae Kyu
dc.contributor.authorLiang, Ting-Peng
dc.contributor.authorTurban, Deborrah C.
dc.date.issued2015
dc.identifier.isbn978-3-319-10091-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8549
dc.description.abstractThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.
dc.formatxxxix, 793 p. : ill.
dc.language.isoen
dc.publisherSpringer
dc.subjectElectronic commerce
dc.subjectSocial networks
dc.titleElectronic commerce : a managerial and social networks
dc.typeBook
dc.description.version8th edition


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Hiển thị biểu ghi dạng vắn tắt