Digital business and e-commerce management : strategy, implementation and practice

dc.contributor.author	Chaffey, Dave
dc.date.issued	2015
dc.identifier.isbn	978-0-273-78657-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8548
dc.description.abstract	This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
dc.format	680 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Electronic commerce
dc.subject	Business enterprises
dc.subject	Computer networks
dc.title	Digital business and e-commerce management : strategy, implementation and practice
dc.type	Book
dc.description.version	6th edition