Digital business and e-commerce management : strategy, implementation and practice
| dc.contributor.author | Chaffey, Dave | |
| dc.date.issued | 2015 | |
| dc.identifier.isbn | 978-0-273-78657-3 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8548 | |
| dc.description.abstract | This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. | |
| dc.format | 680 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Pearson | |
| dc.subject | Electronic commerce | |
| dc.subject | Business enterprises | |
| dc.subject | Computer networks | |
| dc.title | Digital business and e-commerce management : strategy, implementation and practice | |
| dc.type | Book | |
| dc.description.version | 6th edition |