Hiển thị biểu ghi dạng vắn tắt
ComMODify : user creativity at the intersection of commerce and community
dc.contributor.author | Graaf, Shenja van der | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 978-3-319-61500-4 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8533 | |
dc.description | xi, 182 p. : ill. | |
dc.description.abstract | This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms. | |
dc.language.iso | en | |
dc.publisher | Palgrave Macmillan | |
dc.subject | Consumers | |
dc.subject.other | Corporations | |
dc.subject.other | Commerce | |
dc.subject.other | Community | |
dc.title | ComMODify : user creativity at the intersection of commerce and community | |
dc.type | Book |