Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorFerraro, Gary P.
dc.date.issued2006
dc.identifier.isbn0-13-192767-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8367
dc.descriptionviii, 212 p. : ill.
dc.description.abstractThis book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
dc.language.isoen
dc.publisherPearson/Prentice Hall
dc.subjectInternational business
dc.subject.otherIntercultural communication
dc.titleThe cultural dimension of intenational business
dc.typeBook
dc.description.version5th edition


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Hiển thị biểu ghi dạng vắn tắt