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dc.contributor.authorBhatia, A. K.
dc.date.issued2012
dc.identifier.isbn9788120769212
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8365
dc.description.abstractThis book explains the various concepts of travel agency operations in a systematic manner and makes it easier for not only students of tourism management but also working professionals to comprehend the subject. Since customer relation is key to the success of travel agency business, the book explains the need for understanding and retaining the customers as it is easier to retain loyal customers than to make new ones. This book contains some additional features including key terms, comprehensive outline of as many concepts as possible, references and bibliography. Throughout, the approach has been to explain the concepts in a simple and comprehensive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of tourism.
dc.formatxiv, 304 p.
dc.language.isoen
dc.publisherSterling Publishers Pvt. Limited
dc.subjectTourism
dc.subjectTravel agency
dc.subjectBusiness
dc.subjectManagement
dc.titleThe business of travel agency and tour operations management
dc.typeBook


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