Strategic management for travel and tourism
dc.contributor.author | Evans, Nigel | |
dc.contributor.author | Campbell, David | |
dc.contributor.author | Stonehouse, George | |
dc.date.issued | 2003 | |
dc.identifier.isbn | 0-7506-4854-6 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8345 | |
dc.description | viii, 412 p. : ill. | |
dc.description.abstract | This book is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the travel and tourism student. | |
dc.language.iso | en | |
dc.publisher | Butterworth-Heinemann | |
dc.subject | Tourism | |
dc.subject.other | Strategic planning | |
dc.subject.other | Strategic management | |
dc.title | Strategic management for travel and tourism | |
dc.type | Book |
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21. Travel - Tourism [222]